The idea library.

Which feature rests on an assumption about users that you could check by observing one actual task?

Which awkward task around your product could a complementary service help your customer complete?

Which bucket dominates your next three features, and what evidence would justify that emphasis?

Which mode is missing from your current discussion, and what would you discover by asking everyone to use it?

What is the smallest test that could answer your unknown, and what prior knowledge should shape its hypothesis?

Which sentence in your explanation relies on jargon you cannot yet replace with a concrete example?

Which promised benefit addresses an important customer need, and what evidence supports that connection?

What simpler paid offer and single channel could teach a skill your larger idea will require?

Which project factor would you change first, and which teammate might rank it differently?

Which customer interaction could you act out with a teammate to find a missing instruction or awkward handoff?

For one blocked project, what exact contribution would help, why does it matter, and by what date do you need it?

For one proposed feature, whose behavior should change, and how would that change support your goal?

Which familiar concept could help someone understand your idea, and where does a test listener first get confused?

Who already handles a recurring handoff well under similar constraints, and what could you observe before proposing a new rule?

Which rule in a current project seems essential, and what evidence shows the purpose would fail without it?

For one recurring customer request, which backstage handoff could delay the next visible step?

Who needs to participate for one useful exchange in your community or product, and which failed connection would you count?

What exact claim in a proposal do you disagree with, and what evidence would support your objection?

Which setup step, learning requirement, or expense would make you hesitate as a first-time customer?

What two credible alternatives could you put beside your preferred approach, and what trade-off would that comparison reveal?

What recent customer comment or result clashes with your current explanation, and what would you need to reconsider if that observation were valid?

What observable result would matter by a specific date, and what could your chosen measure miss?

For a new offer or project, which assumption must you check next, and what commitment could wait for that evidence?

For one decision your team keeps revisiting, who will drive it, who can approve it, and what information is still missing?

For a request that exceeds your capacity, which question beginning with “how” would help both people examine the constraint?

In a message you are drafting, what single response matters most, and how quickly could a distracted reader find it?

What did your last project produce besides its main deliverable, and who might have a concrete use for it?

What patterns emerge from ten recent customer comments—and which outlier deserves another look?

Which companion tool could satisfy your customer without you if it became much better?

What situation and desired outcome would remain if you removed the proposed feature from your brief?

For one stuck project, what five different possibilities emerge when you connect it to five unrelated words?

Which planning question still lacks a useful answer in your project? What next action would help resolve it?

Which challenge would benefit from two different perspectives—and what specific kind of help would you ask for?

For one offer, describe its first impression, experience in use, and the story a customer might tell. Which needs a different design choice?

Which change could delight customers and become harder to imitate over time? How might it affect costs or revenue?

For your next feature, which of the four answers has the weakest evidence—and who could help check it?

Which small part of a physical skill could you slow down and practice accurately before adding speed?

Which saved article could you distill into a brief note ending with the next decision it should help you make?

For one recent conclusion, what did you directly observe, what did you infer, and what question could check the difference?

If you changed one delivery channel, which activities, partners, and costs would also need to change?

Which willing business or event host could help you try a small offer, and what purchase behavior would you record?

For one underused feature, are the intended customers missing it, blocked from using it, or simply needing it less often?

Which component might need attention with one collaborator, and what could you change in your next conversation?

When you next hesitate to share unfinished work, what small action could you take instead of postponing it?

What useful output could you commit to producing this week even if nobody responds immediately?

Where does a customer’s experience diverge from their expectations, and what observation would help you understand that moment?

For one customer, what is the simplest complete path to the intended result, and which refinements can wait?

Could a familiar alternative honestly make the same claim, and what would need to change in your offer if it could?

Which decision creates work for someone else, and how could you experience that work before repeating it?

What are two plausible explanations for your problem, and what small, reversible tests could help you tell them apart?

Which stage have you been skipping, and what would spending twenty minutes on it look like?

What did you observe, what effect did it have, and what question would invite the other person’s view?

Which question about your draft do you want answered before anyone proposes a fix?

Which useful improvement could you make with your current resources and authority, and what would you need to clarify first?

For one offer, what should feel immediately recognizable, and which single difference deserves attention?

What change do your customers already recognize, and how does your offer help them reach a goal within it?

Which recurring need from your research could become one short rule for deciding what to build, change, or leave out?

If you removed the technology names from your idea, what customer problem and specific advantage would remain?

What would make your next workday feel worthwhile, and what will you put away or block during that session?

What did your last test actually show, what are you inferring from it, and what action should follow?

What value does each of your worthwhile options represent, and which direction could you actively commit to if neither clearly wins?

Which decision would you bring to a questions-only round, and what would you need to learn before answering the most promising question?

If your proposed change works immediately, what might people do in response, and what could that response create later?

Which prefilled field or selected option could someone mistake for a recommendation tailored to them, and what would they assume you knew?

At which step of a customer’s task is success hardest to achieve, and what measure would show that step had improved?

What is the indispensable unit on your page, and what would you sketch first if the surrounding layout had to wait?

In your next conversation about a problem, how would you summarize what you heard, and what would you ask before offering advice?

What should people remember after your next gathering, and what opening or closing would express that purpose?

What belongs in each column from this week, and which one item in Next would you like to act on first?

Who could contribute a skill, time, or access to your idea, and what would you let change in response to that commitment?

Which tangled idea could you put on separate notes, and what new grouping becomes possible when you move them around?

For one project, which group’s needs will you prioritize, and what would that choice change about the first version?

What should someone’s first day help them understand, feel proud of, and connect to—and which small action could make that happen?

Where does your current problem not happen, and what does that exception suggest you have left out of its description?

Which recurring explanation could become a guide, example, or checklist that someone can use without asking you again?

For one everyday object or customer interaction, what would you change if touch or sound were your starting point?

Before specifying a solution, what change would make this worthwhile to the person using it, and how would they recognize that change?

Which accepted practice would you challenge based on experience, and what concrete example would help someone assess your reasoning?

Which two competing proposals each protect something valuable, and what could a third option preserve from both?

In one familiar process, which step wastes effort, and which pause helps someone make a considered choice?

Which belief would sink your proposal if false, and what evidence do you actually have for it?

For one recent breakdown, what contributed to it, and what small repair could you make at each level before it happens again?

Which repeat request has an owner for resolving it, but no owner for preventing it?

For one project, which missing result would make you stop or change direction, and on what date will you check?

For one idea you need to explain, what is happening now, what could improve, and what action would you ask someone to take?

Which part of something you offer could take a second job that removes a separate step for the customer?

Which upcoming discussion could start with a minute of silent writing so everyone has an idea to bring?

Look closely at a workspace you use daily. What expected detail is missing, and what question would you investigate before deciding what that absence means?

For one project, what customer action should change, and what evidence would connect that action to a valuable result?

For something you are designing, whose unusually light or heavy use could reveal a need you have overlooked?

For one decision you are postponing, what meaningful category or small first choice would give you a manageable starting point?

For one stalled agreement, which two issues could you bundle because you and the other person value them differently?

For an upcoming project decision, what do you expect to happen, how confident are you, and when will you check that expectation?

Pick one recurring customer frustration. What physical improvement could help, and what clearer information or greater sense of control could you test?

For one offer you are shaping, which benefit is merely expected, and which specific benefit could make someone choose you?

For one new service or feature, where does someone begin, what can they do next, and what happens if they want to stop?

For a creative project, what tiny action could follow something you already do daily? Which pairing would feel natural enough to try tomorrow?

Where is work waiting in one recurring process, and what could you remove from that step this week?

Which task this week needs an uninterrupted stretch, and could a flexible meeting join an existing cluster so that stretch survives?

Which assumption in your current plan deserves a skeptical partner? Who sees it differently, and what evidence would make you revise it?

This week, whose problem are you tempted to solve immediately? Try the question sequence first and notice whether their description of the challenge changes.

For one idea, what would the customer-facing announcement promise, and which three questions would you need to answer before you could honestly deliver it?

Who has already taken a small step toward your idea? How could you help them show the next person a simple way to participate?

Pick one initiative: who is it for, why should they prefer it, and which capability or routine would you need to make that promise credible?

Choose one process you want to eliminate. Who knows why it began, what problem was it handling, and what would handle that problem afterward?

What uncertain part of your idea could someone experience today through paper, props, or a short role-play? What would you watch for?

What three futures would you sketch, and who could describe the everyday reality of the one that most surprises you?

Choose a moment you want to improve, such as helping a newcomer feel welcome. Where else does that happen well, and what could you observe there before redesigning your own experience?

Pick one recurring decision you usually make for someone else. What would you ask before offering your solution, and what would need to be clear before they could own the next step?

Can you explain one proposed improvement in three sentences: what changes, why the listeners should care, and what specific decision or action you want next?

Choose a stalled project. Which part still needs discovery, and what could you build or try to check the approach before calling it solved?

For one design or service problem, could you spend five minutes listing possibilities before discussing feasibility? What unusual option survives when you give generation its own space?

Choose one outcome you want to improve. What customer needs have you heard directly that could influence it? Pick one and sketch two different solutions.

What could you make repeatedly for a specific group, and what evidence would show that they want an ongoing relationship?

Choose two existing projects. What would you collect in a folder for each, and when could you revisit the stuck one after focused time on the other?

For your next launch, what would each teammate name privately as a likely cause of failure, and which concern should change the plan this week?

Score three competing improvements toward the same goal. Which assumption is doing the most work in your favorite’s ranking, and how could you check it?

Choose two products from unrelated categories. Which principle could you borrow from each, what would you change for your audience, and what new offer emerges when you combine them?

Choose one offer you struggle to explain. Against its customer's actual alternative, what is uniquely valuable, and which familiar category makes that advantage easiest to understand?

Pick a service you use or provide. What would you eliminate, reduce, raise, and create for one specific kind of customer?

Choose an upcoming conversation. Which difficult moment could you rehearse with a trusted colleague, getting feedback on one behavior before trying again?

Before proposing a service or team process, ask someone about the last time the problem occurred: what did they try, what did it cost, and what still failed?

Choose one proposed improvement. What must be true for it to help, and what observable result would make you revise the idea?

Pick one stalled idea and temporarily ban its default tool or format. What three different ways could still achieve its purpose? Sketch the most interesting one.

Choose a stalled goal. What consequential obstacle could you realistically work on this week? What will you pause so that obstacle gets meaningful attention?

Take one idea you keep expanding. Give it a two-hour appetite. What useful result could fit, and what would you explicitly leave for another day?

Rewrite one feature as: How might we help [specific person] achieve [desired outcome]? List three different answers before choosing one.

Try the guide: How might we?

Choose one change you want to make. Write four headings: push, pull, anxiety, habit. What belongs under each, and what would make the first step feel less risky?

Try the guide: The four forces of progress

Imagine your next project disappoints the people it is meant to help. What three choices made that happen, and which can you change this week?

Try the guide: Inversion

Which idea could you test this week using only people, tools, and materials you already have?

What could you remove from a product or routine so its main benefit becomes easier to get?

What recurring annoyance do you wish someone else would solve—and which part makes you dismiss it?